Native

Beauty in simplicity.

Skin care, uncomplicated.

digital
social
olv

The skin care aisle may be the most overwhelming experience in modern retail. Between the endless products needed to complete a routine and the regimens that prioritize results over safety, it’s no surprise many consumers just steer clear of the aisle altogether. That’s why, after our award-winning deodorant launch, we jumped at the opportunity to help Native release their new skin care line with no silicones, parabens, or drama. The best part? We had to chance to give the category a serious glow up. Because not only is Native’s 3-step system using only simple ingredients revolutionary – but it takes all the anxiety and guesswork out of skin care.

Our challenge

Convince consumers that Native skin care is effective despite having no silicones, parabens, or dyes.

Strategy

1, 2, 3 confidence.

When you step into the skin care aisle, you’re often left with more questions than answers about caring for your skin. With so many products, regimens, and TikToks pointing to different routines and benefits, it’s easy to just tune out completely. That’s where Native skin care comes in. 3 products, phenomenal results, and easy-to-understand ingredients you’ll feel great about putting on your face.

Creative

Keeping it pure & simple.

To get our audience on board with simple skin care, we crafted a compelling collection of hero spots, plus a handy toolkit full of stills and social posts – allowing Native to put its best face forward for launch. Besides communicating Native’s simple ingredients and 3-step process with playful and approachable language, we were able to extend the fresh colors and clever typography from the Your One & Done campaign to a whole new product line. The result? A library of assets that show Gen Z just how simple and beautiful effective skin care can be. Look for our Native skin care work now on social and YouTube.

Feel that? That’s curiosity.

Let’s solve something together.