Creative

Ever smilin,’ ever gentle on my mind.

Continuing the success of last year’s campaign that “rest assured” consumers would feel safe along their financial journey with Western & Southern, we once again brought back Glen Campbell’s “Gentle on My Mind” to set the tone. We then brought Western & Southern credentials to life, not simply as cold hard statistics, but visually interesting numbers found in the world in relatable and meaningful moments, like finding out you were accepted into the college of your choice. Or, the financial security to enjoy your retirement in comfort—spending your days teaching your grandson to play tennis. All of which should resonate with consumers who’ll be served up the spot for the first time during the Western & Southern Open. Look for it now on CTV, online, radio, and more.