More than a tennis tournament.
Western & Southern Financial and Life Insurance Company has a proven track record of servicing clients across the financial spectrum. Yet, despite huge results and a small-company feel, outside of Cincinnati, W&S was mostly known for its sports partnerships and sponsorships. To build the right kind of brand awareness, W&S tapped Curiosity to build trust in what they do best: helping you live more and worry less. This meant reintroducing W&S with two national television spots that were equal parts finance and feeling.