The strategy of imagination.

While 53% of Americans say the internet was essential during the Covid-19 outbreak, research showed adults living in rural areas felt high-speed internet access was a significant problem in their community. For Cincinnati Bell, the answer was clear: Expand and make high-speed internet a reality for new communities. This meant increasing their fiber build and reinvesting in programs that make reliable internet more accessible in underserved areas. In the end, we wanted this campaign to show the limitless possibilities that come with fiber. Both to those who already have access, and those who don’t — yet.