Living in a gray area.
“In these trying times” is a phrase we’ve all heard a million times, and for Western & Southern, it was especially relevant. Competitors releasing COVID-19 relevant work addressing their pandemic-friendly operations compounded with the fact that Western & Southern had an awareness problem surrounded their business with a big gray cloud of uncertainty. And while people recognized the Western & Southern brand name, they seemed to as know as little about Western & Southern’s offerings as they did about their own finances. That’s where we came in to put things in black and white.