Doubling lookbook downloads in 60 days.
For decades, Formica has been the world-renowned leader in surfacing solutions. But with increased pressure from other surfacing providers, Formica® needed a way to stay fresh with the next generation of decision makers. The ultimate challenge? Getting designers and DIY-ers to choose Formica surfaces for their projects. To convince them, Formica needed designers and consumers to see themselves in a Formica space.