150 Million impressions later: BUSH’S Beans® captured the hearts and minds of millennials.
How can a century-old bean brand connect with the next generation of bean eaters? You give them someone to love. To draw in millennials, we relaunched Duke Bush, the brand’s beloved spokesdog, as a full-fledged Instagram influencer. Amongst soft product plugs and brand partnerships, we filled Duke’s feed with travel, hobbies, nights at the office, workout selfies and red carpet shots.
Duke’s explosive social presence has led to a 65% millennial following, DTC partnerships with retailers such as Peapod, and has even allowed him to host a VIP event at Petcon, the world's largest gathering of pet influencers.