bush's beans | bean snacks

Now that's good.

Helping an iconic bean brand live outside of the can.

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BUSH’S® Beans has been a household name for over a century. Their new line of delicious bean snacks, however, were relatively unknown. So to spread the word about the new product line, we launched a campaign featuring a series of eye-catching, mouthwatering efforts dedicated to educating millennials about what BUSH’S does best: making beans, in any form, taste amazing.

Through target research, we determined that our millennial audience generally views bean-based snacks as a healthy alternative to other snacks. However, convincing them that bean-based snacks could be as delicious as they are healthy proved to be our main challenge. With this in mind, we set out to launch an unforgettable campaign you could feast your eyes on.

“Now That’s Good”
Online Video :15
“Make It Good”
Online Video :06

Good beans, best snacks.

From the Grammys to the Super Bowl, March Madness to the Academy Awards, our visually irresistible campaign quickly populated newsfeeds everywhere with bite-sized, flavor-centric spins on culturally relevant moments. Our tagline, “Now That’s Good,” capped it all off by emphasizing just how delicious BUSH’s Bean Snacks could be. And thus, our mission to put a little more “good” into the world was complete (and delicious).

Feel that? That’s curiosity.

Let’s solve something together.