Love at first taste.

Something almost magical happens when you try Stonefire for the first time. It's a passionate experience of indulgence, superior quality of ingredients, and unmatched taste. The “Love at First Taste” campaign featured a group of real women trying Stonefire for the first time, capturing their authentic reactions and experiences.
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In a single shoot, we created dozens of pieces of content to serve our target audience in an integrated campaign that included a retailer trial event, integrations with food-focused programming on Food Network, OLV, print, search and social media. Using 3rd party data and sequential messaging, we took the target audience on two unique journeys:  (1) educating new consumers with trial-focused messaging, and (2) reminding consumers of all of the delicious ways you can love Stonefire products through versatility-focused messaging.