Firing up the content ovens.
Once we delivered our fresh, new strategy, we filled feeds with trending memes, life moments you share over a pizza, delicious innovations (cauliflower wings, anyone?), and the latest TikTok sounds. We even partnered with Donatos via our TokShop program—a 3-month pilot where we test 'n' learn your brand on TikTok. Leveraging TokShop's trend-sensing sessions and rapid content development, we crafted a process to quickly activate upon TikTok’s ever-changing world of trends—resulting in over a dozen videos with the top-performers reaching over 5,000 views.