Curiosity and Charlie Banana make cloth diapers a win for everyone.
When Charlie Banana came to Curiosity, they had big dreams and bigger goals for the cloth diaper category. With consumer interest in reusable, plastic-free products at an all-time high, now was the perfect time to relaunch the brand. That’s where we came in. Our goal? Come up with a “killer idea” that got the parents excited about diapers that not only do good but feel good.