When nasal issues are unfit for tissues.
When you’re a mom, there are four seasons: spring, summer, fall, and cold and flu. And we know cold and flu season brings nasty boogies tissues alone can’t solve. Enter the saline-clearing magic of Boogie Wipes®. While moms are aware of Boogie Wipes®, many never make a purchase because, well, who needs another wipe? Eager to prove that Boogie Wipes® are a must-have during cold and flu season, Curiosity leveraged its in-house production studio, Curio, and media team to create a digital-first experience featuring real families. The campaign ran across social, audio, digital, and paid search ads, reaching mom in every stage of her purchase journey, helping her bid farewell to boogies once and for all.