Combining a force-of-nature product with a mission that’s a force for good.
We’ve been taught that not everyone should feel pride in showing off their skin. And that if we don’t hide and cover-up, we’ll be shamed. Portrayals of bodies have either been overly sexualized or turned taboo to the point of embarrassment.
As an all-natural ingredient skincare brand, bāsd believes everyone should feel free to feel good in their skin. In our “Feel Free” digital campaign, we wanted consumers to know that bāsd stands for more than just amazing, toxic-free lotions and scrubs. They’re on a mission to empower more people to feel free to show themselves – inside and out – to the rest of the world.