Academy Sports + Outdoors
With a wide range of products catering to young, active, and fun-loving families, Academy Sports and Outdoors bridges the gap between everyday adventure and everyday value. Thankfully, there’s plenty of fun in that. So, we launched a new brand platform idea that shows what having fun out there truly means, while simultaneously building awareness for Academy’s huge stock of private and national brands.
When you buy from Academy, you're not just adding gear to your arsenal, you’re adding to your collection of "remember when" moments. It’s an ode to the families and friends who see every new day as a chance for connection, and who know that any open space is ripe for laughter and camaraderie.
At Academy Sports + Outdoors, there’s no one way to have fun. So, to bring “Have fun out there” to life, we set out to highlight and create authentic, everyday moments showcasing how Academy plays a part in all of them. Over the course of a six-day shoot, we captured 50+ unique videos and a robust library of social-first assets to feed our full-funnel campaign set to highlight fun all season long including Father's Day, back to school, summer holidays, and more.
On top of our brand campaign, we scored big by overhauling Academy’s social presence with relevant, share-worthy content that built the retailer a legitimate fanbase across every channel. To drive sales both in-store and online, our social team created synergies with our brand team by shooting dozens of assets between takes to fill monthly social calendars. Next, we forged relationships with creators, and even got scrappy — tapping friends and family members to create Academy’s top-performing social post of all time.
