Pet peeves that kill good press.

Standing out among thousands of ad agencies can feel debilitating. Brian warns us of common mistakes that may be getting in the way of an agency’s success. Whether it’s not having a key differentiator, execs that lack personality, or spamming reporter’s inboxes – standing out in a crowded industry requires fresh tactics like consistent thought leadership, radical openness, and a strong TikTok presence. Because Brian receives hundreds of email pitches a day, he recommends ensuring your story is hyper timely and relevant before hitting him up. For all the tips to get his attention, you’re going to have to tune in.

compiling their A-List. A holistic approach is necessary since Ad Age judges several agencies that are different in size, personality, and work. The decision is tough and Brian tells us it takes several weeks to work up the list. Above all, the quality of your work, the results, your DEI efforts, and your agency's growth are most important when making the cut.