about
Work
Thoughts
News
shop
Careers
Contact

How many sesame seeds are in a hamburger menu?

About

Work

Thoughts

News

Shop

Careers

Contact

I need a Zevo

Zevo

Social
Digital
Broadcast

Trap bugs like a hero

Zevo, the leader in worry-free pest solutions, and the Official Bug Defense Partner of Super Bowl LX, is redefining the MVP by spotlighting you as the hero of your own home team in their “I Need a Zevo” campaign. Set to an iconic earworm, the new campaign created by Cincinnati creative agency Curiosity shows how just one bug pulls you out of the moment when you’re getting ready to host at home. Just plug in Zevo’s #1 Flying Insect Trap for the only defense you need against pesky flying insects, eliminating uninvited pests 24/7, putting bugs in the past.

The challenge

Be the home team hero

Convince fans that Zevo helps hosts put bugs in the past so they can focus on their guests, not the pests.

The Creative

The home field advantage

For many hosts, the stress of even a single flying insect in the kitchen can take them out of the game. Whether it’s fruit flies near the salsa or gnats around the chicken wings, these pests are more than a nuisance, they’re a distraction from the game-time moments that matter. The “I Need a Zevo” campaign leans into the lighthearted triumph of eliminating these pests without the stress, odors, or mess of traditional methods, making you the hero of your home team humming “I Need a Zevo” long after the Big Game.

The media playbook

Bugs hate to see us coming

“We’re debuting Zevo’s first-ever Super Bowl campaign our own way,” said Rob Reinerman, Vice President of Procter & Gamble Ventures, “strategically targeting markets where temperatures are higher and flying insects are top of mind for consumers year round. By debuting our “I Need a Zevo” campaign in the south first, we can help showcase our efficacy as the rest of the nation warms up, driving relevant conversations that will spread as the seasons change.”

Related Projects
Academy Sports + Outdoors
Have fun out there.
DUDE Wipes
Best clean, pants down.
Adcouncil & NHTSA
Your life sounds great.

Become fascinating or be ignored.

Let’s chat.
© 2025
Curiosity Advertising
AboutWorkThoughtsNews
CareersShopContact
New Business
Privacy Policy
Terms of Service
1544 Central Parkway
Cincinnati, OH 45202+1 513 744 6000