Native deodorant has set itself apart from other deodorants, not just by being simple, clean, aluminum and cruelty free, but by offering fun and unexpected scents their customers love and have come to expect. And with extensions into other daily staples like body wash, hair care and lotions, the wonderful fragrances add a magical moment to your daily routine. The holidays are even more exciting with nostalgic and new limited edition scents like Candy Cane, Fresh Mistletoe, Holiday Gumdrop and everyone’s favorite memory, Sugar Cookie, in the Native Holiday Shoppe collection. 

The strategy

Take a stroll down Memory Lane.

We needed to bridge the warm, fuzzy and fragrant memories of holidays past to the fun new memories our consumers will make when they immerse themselves in any of the four Fa-la-la-fabulous new fragrances from the Native Holiday Shoppe collection.

The creative

Creating a winter wonderland of festive scents

When you were little did you ever dream of being even littler so you could completely immerse yourself in the holiday village your mom would so proudly display every season? Well, on Scent Street anything is possible. We created a playful paper village and purposefully played with scale so our Native products become characters in our whimsical winter scenes. From ice skating, to building snowmen, to anxiously waiting for the train to arrive with the festive and fun fragrances, we invited viewers to feel like a kid again, by visiting the enchanting aromas of the Native Holiday Shoppe on Scent Street.