The creative

A flower by any other name.

Sometimes your flower doesn’t smell as sweet. Sometimes it’s dry and itchy. Sometimes it outright burns. And almost all of the time you don’t want to talk about it. So, what’s the best way to get people to talk about an uncomfortable subject? Humor.

“Beaver, Taco, Cootie Cat, we don’t give a blueberry muffin what you call it, as long as you take serious care of it.”

Shot in Stockholm with directors Nicolina (Nico) Knapp and Magnus Hardner of B-Reel Films, we created a 30-second spot and two 15s, that use the funny names women already call their vaginas and vulvas, to make them smile, disarm them to any taboo about the subject, and get them to think and openly talk about their vaginal health.

The roll out

Navigating the networks is a vagourney.

Talking to multiple generations is a challenge in itself, but it’s made even more difficult when you can’t reach the women you need to, because your commercial is deemed “explicit of thought” and not “family friendly” by many of the networks. But, navigate we have!