The creative

A personal twist.

Holland America Line is different: specializing in hand-crafted internaries and hyper-personal experiences. This new campaign challenges the perception of Holland America Line’s offerings – with the hero :30 spotlighting the 1,00 UNESCO World Heritage sites across Europe and the kinds of excursions only an insider could curate. The campaign emphasizes the personal experiences and personal emotions of our guests, all facilitated by Holland America Line’s personal service. It’s in the way we play “your song” and make “your day.” It’s in the way we tend to every little detail for everywhere you want to go.

Ultimately, the campaign—an array of :30, :15 and :06 spots running through TV, OLV and OTT— is all meant to add up to one thing, the time of your life, time and time again.