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Holland America Line

The time of your life.

Take to the seas.

Broadcast
OTT
OLV

Following their 150th year of cruising celebration, it’s no secret that Holland America Line is an established, revered and defining force in the industry. To sail into the next era, we were challenged us to merge their tangibles – exquisite dining, impeccably-sized ships, and countless ports of service – with their unique intangibles – genuine and attentive personal service, the freedom to do as you please, and the breathtaking experiences – in a brand and promotional campaign that speaks directly the modern 50+ vacationers (cruisers and non-cruisers alike) seeking their next adventure. 

The challenge

Position Holland America Line as a cruise line that makes the personal paramount, more so than any other cruise offering, and delivers unforgettable experiences every time you travel.

Strategy

It's a matter of time.

One of the many things the pandemic taught us was to value our time. We should spend it living the way we want to live, going where we want to go, doing what we want to do. Capitalizing on this insight, we knew that travelers’ leisure time was immensely important to them. Thus, it was imperative we bridge their personal proclivities with Holland America Line’s attention to personal service and detail. This would be our sweet spot. 

Creative

A personal twist.

Holland America Line is different: specializing in hand-crafted internaries and hyper-personal experiences. This new campaign challenges the perception of Holland America Line’s offerings – with the hero :30 spotlighting the 1,00 UNESCO World Heritage sites across Europe and the kinds of excursions only an insider could curate. The campaign emphasizes the personal experiences and personal emotions of our guests, all facilitated by Holland America Line’s personal service. It’s in the way we play “your song” and make “your day.” It’s in the way we tend to every little detail for everywhere you want to go.

Ultimately, the campaign—an array of :30, :15 and :06 spots running through TV, OLV and OTT— is all meant to add up to one thing, the time of your life, time and time again.

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