Creative

Here’s the hook.

Before showing the care FreshDirect puts into sourcing, housing, picking, packing and delivering our fresh food to your front door, in this campaign we hook the viewer with a fun, hyperbolic demonstration of just how fresh from the source our food is. Like, fishermen are waiting and can sense when you have ordered a specific fish, kinda fresh.

We partnered once again with comedy director, LJ Johnson of Howdy Gang productions to deliver two fresh new 30 second spots with 15 and 6 second cutdowns, featuring Icelandic Cod fishermen, and Sumo Citrus orange growers. And, once again the campaign features FreshDirect’s signature music from New York artist, Imani Coppola.

And, speaking of fresh, the campaign scheduled to launched in January, was shot in New York in November, but we had to wait until the end of December to film our Sumo Citrus orchard scenes, when the fruit is in season.