DUDE Wipes
Everything, when it comes to breaking through in Vegas the week leading up to the Big Game.
Working with our partners at Clear Channel, we were able to take over the Resort World Hotel with a series of huge-ass, OOH digital billboard executions touting DUDE Wipes’ superiority over toilet paper that could be seen from the Strip to the Boulevard to the Convention Center.
With rotating messaging surrounding the hotel, we were able to blitz the Taco Bell’s Live Más event on Friday, which includes messages like: “TP is nacho best choice. Taco 'bout clean.”, “When the spicy tacos hit. Wipe Más!”. And then quickly switch it out with billboards nodding to football’s newest fanbase, with sentiments like "You have never, ever, ever, cleaned your backside better.”, “Dry wiping is a cruel bummer. Long story short, wet beats dry.’, and “We love a clean tight end too.”
Without the budget to compete with category titans, we used party-stopping creative and a savvy media plan to help DUDE Wipes win the Super Bowl and steal massive market share from top competitors without a national buy.
With only 72 hours to bring our Vegas OOH to life, the signage racked up over 127M earned impressions, augmented by strategic and timely Big Game spot buys in select markets, we fueled massive share growth in our campaign markets – outpacing all other markets by 46%.
