The creative

It takes a litter

With just five weeks to execute and a shoestring budget, Curiosity Saves the Cats became our team's first real opportunity to flex our AI capabilities. With an idea, insight, script, and storyboards created completely by humans, we set out to bring the full anthem video to life in just a few days using generative AI. 

To generate buzz and funds for our furry little soulmates, we transformed our dusty ping-pong table into a drawing table and invited every single person at our agency to draw a cat. Besides being a much-needed break during the holiday grind, we were able to crowdsource unique and adorable designs to be vectorized by our design team into one-of-a-kind cat pillows to sell on our website, serve as client gifts, and raise awareness for Cincy cats in need.