Let us Make Your Bad Days Better.

Cincinnati Insurance Company

Digital
Broadcast

75 years of doing the right thing still works.

Insurance keeps getting more and more automated and algorithmic. But Cincinnati Insurance isn’t here to follow the trend—they’re here to double down on what really matters: people.

Working with local independent agents, creating real relationships, and bringing a whole lot of heart, they’ve been showing up for people on their bad days for 75 years. So we built a campaign to do the same—one that makes insurance feel a little more human.

The challenge

Be the brand people think of when things go sideways.

To put Cincinnati Insurance on the national radar, we had to show the heart behind the policy—relatable people, real life situations, and a brand you can count on when it matters most.

The strategy

Show the power of someone having your back.

Insurance keeps getting more and more automated and algorithmic. But Cincinnati Insurance isn’t here to follow the trend—they’re here to double down on what really matters: people. Working with local independent agents, creating real relationships, and bringing a whole lot of heart, they’ve been showing up for people on their bad days for 75 years. So we built a campaign to do the same—one that makes insurance feel a little more human.

The creative

From panic to peace of mind in :30 or less.

From a crushed piano to a lost earring to a very soggy storeroom, we dropped into those bad days when life takes a left turn. The ones where panic sets in and you’re not sure who to call. We showed what happens when the answer is Cincinnati Insurance.

Each spot zooms in on the little things—because in the middle of a bad day, the little things are the big things. With rich visuals and human moments, we made it clear: this isn’t just about property. It’s about people.

Become fascinating or be ignored.

Let’s chat.