Blue Buffalo
In a category often split between “fresh is best” versus “traditional kibble,” the reality is that 80% of pet parents are combining fresh with other types of dog food — mainly kibble.* With this launch, Blue Buffalo will represent the largest U.S. pet food brand to offer solutions across dry, wet and fresh feeding, recognizing that love can take many forms, encouraging you to customize based on what your dog likes best.
"At the heart of Love Made Fresh is a simple truth: There are countless ways pet parents show love for their dogs, and we believe mealtime should live up to that same level of care. Love Made Fresh helps pet parents turn everyday feeding moments into fresh acts of love. We’re excited to extend our legacy of loving pets like family and feeding pets like family with our entry to the fresh pet food category. "
- Nicole Ayers, Business Unit Director, General Mills
The campaign will unfold through a series of relatable stories, each spotlighting a different dog-and-owner duo and the unique, endearing ways they express love – whether it’s allowing your tiny apartment to be overtaken by giant dog toys, surrendering your favorite hoodie because your dog loves to snuggle with it, or sacrificing your streaming algorithm to indulge your dog’s TV preferences.
Rolling out through Q4, the campaign spans social, digital, and broadcast, anchored by :30, :15, and :06 video spots. The first spot, “Big Ones,” debuted on linear October 13.
