Global Creative Publication recognizes social campaign for Duke Bush and BUSH’s Beans.
Cincinnati, OH — August 7, 2020 – Curiosity’s Duke Bush social media campaign, created on behalf of BUSH’S Beans, continues to earn global recognition. First an international Webby Award winner, the wildly successful campaign was recently shortlisted for the 2020 Communication Arts Advertising Awards in the Digital Advertising category.
For more than 56 years, Communication Arts has been the world’s leading trade publication for creative designers, photographers, artists and illustrators. The publication hosts quarterly competitions in a number of visual arts categories, recognizing some of the best design work in the world. Curiosity was one of 230 honorees shortlisted, out of 1,366 total entrants, for it’s work with BUSH'S Beans celebrity spokes-dog, Duke Bush. Other recognizable brand names on the Digital Advertising shortlist include Jeep, Porsche, Fanta and Nike.
“Communication Arts is an extremely influential trade publication and the go-to source for creatives in the industry. The publication has been a beacon for highlighting the best creative work in advertising for decades,” said Lee Taylor, Curiosity Creative Director. “This is a tremendous honor. We are all so passionate about the work we did to help Duke Bush become a social media superstar; it’s exciting to see him earn a shoutout from some of the best in our industry.”
Curiosity originally launched Duke Bush’s Instagram account in 2019, after the team reimagined the BUSH’S Beans historic mascot during a Curious Question (CQ) Session with company leaders. Duke visited PetCon and shared the red carpet with some of the world’s most influential pets, gaining 4,500 followers in one weekend. Soon, the @itsdukebush Instagram feed was filled with his day-to-day adventures including yoga, napping and swimming, as well as cultural shoutouts to Taylor Swift and “Stranger Things.” The account garnered more than 17,000 followers in less than six months and earned 150 million+ impressions in 2019. The campaign was named a 2020 International Webby Award winner for Best Social Media, an honor recognized by The New York Times as “best of the internet.”
Read more about how Curiosity turned Duke Bush into an internet sensation in just a few short months, helping the brand reach Instagram-loving millennials everywhere.
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About Curiosity
Curiosity is an independent creative solutions agency featuring integrated offerings in creative, media, and strategy--all driven by curiosity. We use our extreme curiosity to strategically solve business and marketing challenges for courageous companies like Procter & Gamble, Borden Dairy, Native Deodorant, Formica, and Western and Southern. We ask the right questions so we solve the right challenges because we believe curiosity is the key to unlocking the right solutions. As one of Inc. 5000’s fastest-growing companies for four years running, Curiosity helps brands engage audiences across traditional, digital, social, direct, and experiential channels.
Curiosity is headquartered in Cincinnati, Ohio, the branding capital of the world and home to more Fortune 500 companies per capita than anywhere else in the country.
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