Curiosity's Director of Activation and social media guru, Katie Price Ross, alongside Strategist and in-house Gen Z, Mary Carroll, share how brands from Brooks to Donatos to Cincinnati Bell are leveraging TikTok and Curiosity's new TokShop program to engage consumers in new and unexpected ways. Here's a hint - it's a full-funnel, low-budget activation with real-time results.

‍This deck was originally presented by the authors at Brandemonium 2021.