Curiosity + SeeHer

We’re leveling up our commitment to gender equality.

Did you know that 85% of purchasing decisions are made by women? Yet, only 3% of creative directors in the advertising industry are female. What would happen if we changed that?

Women and girls would begin to see themselves as they truly are in advertising and media.

Our industry needs a wake-up call – we’re sounding the alarm. Few agencies push to ensure equitable representation across the creative supply chain: From account teams to creative directors and media planners down to production and crew, we want to ensure women have a voice and are represented in marketing, advertising, and media as they truly are and all their potential.

Curiosity is proud to become the newest member of SeeHer, the leading global movement for gender equality in advertising and media.

SeeHer is a division of the Association of National Advertisers (ANA), the nation’s largest advertising organization.

Our SeeHer membership is just one major step in our fight for gender and racial equality. It signals our commitment to ensure women and girls of every race, size, socio-economic status, ability, religion and sexual orientation are seen and heard. We are on a mission to ensure every piece of creative authentically portrays women and girls, generating an even greater ROI for our clients.

Gender Equality = Client Benefits

When there’s a level playing field, everybody wins.

Curiosity will leverage SeeHer’s award-winning Gender Equality Measure® (GEM®), a proven methodology designed to score advertisements on their accurate portrayal of women and girls. Scores with higher GEM® scores are proven to increase:

  • Sales lift by 2-5x.
  • Brand reputation by 11%.

Curiosity clients will gain exclusive access to bias-free media programming.

Access to the SeeHer + Getty Images library with authentic images representing every race, size, sexual orientation, socio-economic status, and ability.

To learn more about these benefits or running your work through SeeHer’s GEM® score,
contact us.

Read what Adweek had to say about our commitment to gender equality.

go to article

If you can see her, you can be her.™

Curiosity joins the ranks of 70 major brands and media members who are all committed to increasing portrayals of women and girls in U.S. advertising and media.

Feel that? That’s curiosity.

Let’s solve something together.