We’re leveling up our commitment to gender equality.
Did you know that 85% of purchasing decisions are made by women? Yet, only 3% of creative directors in the advertising industry are female. What would happen if we changed that?
Women and girls would begin to see themselves as they truly are in advertising and media.
Our industry needs a wake-up call – we’re sounding the alarm. Few agencies push to ensure equitable representation across the creative supply chain: From account teams to creative directors and media planners down to production and crew, we want to ensure women have a voice and are represented in marketing, advertising, and media as they truly are and all their potential.