Cincinnati Creative Solutions Agency Named Agency of Record
Cincinnati, OH — July 16, 2020 – Robert Rothschild Farm, the consumer packaged goods company best known for its made-from-scratch dips, salsas, and dessert toppings, has selected Curiosity as its agency of record following a competitive review. Curiosity will manage all integrated brand communications including brand strategy, creative, media planning and buying, packaging, website, and public relations.
“Curiosity’s food and consumer packaged goods experience combined with their strategic and thoughtful approach to guiding the Robert Rothschild brand, made them the perfect partner,” said Jon Jeffer, CEO of Robert Rothschild Farm. “We are positioned for substantial growth and the team proved they understand the delicate balance between direct-to-consumer and retail and know how to connect with discerning diners along their epicurean journey. We look forward to a lasting relationship with Curiosity.”
Robert Rothschild Farm originally began in the 1970s in California, later moving to Ohio’s Mad River Valley. With the power of a 170-acre farm and thousands of red raspberries, the company grew into a high-end and wildly successful consumer packaged goods business. Today, Robert Rothschild Farm still makes every product from scratch, including salsas, dips, pasta sauces, dessert toppings, condiments, and snack foods.
Curiosity has an award-winning history of helping consumer packaged goods gain traction in a crowded marketplace. Most recently, the team led the integrated marketing campaign for Bush’s Beans’ new Snacks line, re-ignited Borden Dairy’s Elsie the Cow, made Duke Bush of Bush’s Beans an international social media superstar, and put Stonefire naan into the hands of discerning consumers.
“When you find a partner who is committed to making quality products, using time-honored techniques, and a building pipeline of innovation, you have a recipe for success,” said Ashley Walters, Chief Development Officer. “We are excited to put our passion and experience in food/CPG to work for a brand we deeply believe in and enjoy at our own dinner tables.”
Robert Rothschild Farm products are sold online at robertrothschild.com, or at select retailers nationwide.
Curiosity is an independent creative solutions agency featuring integrated offerings in creative, media, and strategy--all driven by curiosity. We use our extreme curiosity to strategically solve business and marketing challenges for courageous companies like Procter & Gamble, Borden Dairy, Native Deodorant, Formica, and Western and Southern. We ask the right questions so we solve the right challenges because we believe curiosity is the key to unlocking the right solutions. As one of Inc. 5000’s fastest-growing companies for four years running, Curiosity helps brands engage audiences across traditional, digital, social, direct, and experiential channels.
Curiosity is headquartered in Cincinnati, Ohio, the branding capital of the world and home to more Fortune 500 companies per capita than anywhere else in the country.