February 9, 2021

Donatos finds a fresh new partner in Curiosity

Cincinnati Creative Solutions Agency will Serve as Social Media Agency of Record

Cincinnati, OH — February 8, 2021 –  Following a competitive review, Donatos Pizza officially selects Curiosity as its social media agency of record (AOR). The Cincinnati creative solutions agency will lead the company’s social media strategy and execution, as well as community management, across Facebook, Instagram, and Twitter

“At Donatos, we say, ‘Every piece is important,’ and finding the right social media partner to help us evolve and scale was a critical piece in our story we needed to fill,” said Carol Pasquariello, Senior Vice President of Marketing at Donatos. “We’re confident Curiosity is the perfect partner to bring both strong strategy guidance and help create a unique Donatos voice that will excite franchise partners, inspire consumers, and drive sales."

Donatos features the Edge-to-Edge® pizza, created by Jim Grote who founded Donatos in 1963 on the south side of Columbus, Ohio. Donatos and its franchise partners currently operate 168 traditional restaurants in Ohio, Indiana, Kentucky, Virginia, South Carolina, Alabama, Tennessee, Georgia, Pennsylvania, and Florida that in addition to pizza serve oven-baked subs and wings, fresh salads, appetizers, and desserts for delivery, pick up and dine in. Donatos’ products are also proudly served in 93 non-traditional locations (79 locations with Red Robin and 14 sports and entertainment venues). Red Robin plans to grow the partnership to nearly 200 locations by the end of 2021, and additional traditional Donatos restaurants in new and existing markets are also scheduled to open. In the first-quarter 2021, Donatos will introduce new menu options, including cauliflower wings, a nod to diners looking for healthier food choices.

“Being an independent agency, we know firsthand the importance of family values, and that created an instant connection between our teams,” said Chief Development Officer Ashley Walters. “Donatos is experiencing tremendous growth, and we are excited to help them expand into new markets, launch innovative menu offerings, and increase engagement on social media. Our Curiosity team grew up on Donatos, so in a lot of ways, working on this brand is like bringing home a piece of nostalgia for our entire company.” 

This latest win comes as Curiosity is experiencing record-breaking growth. Donatos is the 10th new client to partner with the agency since the pandemic began. The company also welcomed brands including P&G, Native, Charlie Banana, Farmer Focus, Robert Rothschild Farms, Baby Brezza, and more. In 2020, Curiosity was recognized with honors including an International Webby Award for Best Social, a “Best Place to Work Award” from the Cincinnati Business Courier and is currently a finalist in the Campaign US Agency of the Year Awards for best business development team. 

The AOR relationship is effective immediately. 


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About Curiosity 

Curiosity is a fast-growing independent creative solutions agency with four superpowers: strategy, creative, media, and analytics, all driven by curiosity. We use our extreme curiosity to strategically solve business and marketing challenges for courageous clients such as Procter & Gamble, Native, Formica, and Western & Southern Financial Group. Recognized by The International Webby Awards for top social media campaign, Communication Arts for digital advertising, the Cincinnati Business Courier as a Best Place to Work, and Campaign US for best business development team. We ask the right questions to solve the right challenges because we believe curiosity is the key to unlocking the right solutions.

Curiosity is headquartered in Cincinnati, Ohio, the branding capital of the world and home to more Fortune 500 companies per capita than anywhere else in the country.

Curious to learn more? Find us on Facebook, Twitter, LinkedIn, Instagram, YouTube, and online.

Feel that? That’s curiosity.

Let’s solve something together.