September 4, 2020

Curiosity wipes up a win with Boogie® Brand collaboration

Agency named Creative and Media Agency of Record.

Cincinnati, OH — August 27, 2020 –  Following a competitive review, Boogie® Brand, a leader in the health and wellness baby care category, selected Curiosity as its agency of record to launch a dynamic and creative media campaign beginning immediately for back to school and cold/cough season. 

In 2020, Eleeo Brands was formed as the new parent company over the Boogie® Brand family of products which include Boogie Wipes®, Boogie Mist®, Boogie Drops®, and Boogie Bottoms® diaper rash spray. In an effort to significantly grow the Boogie® Brand, Eleeo Brands’ focus is to offer unique wellness products that help parents with their busy (and messy!) daily lives. 

“We needed an integrated agency who could build a comprehensive marketing and media plan that would resonate with and reach new moms and dads,” said Richard Palmer, CEO of Eleeo Brands. “Curiosity not only deeply understood our story but they also brought innovative ideas to build awareness and drive conversion with moms. Their team demonstrated how creative and media can work together along the consumer journey. We have major growth goals and Curiosity is up for the challenge.”

Best known for its brand Boogie Wipes, a patented natural saline wipe designed by moms, for moms, Curiosity will also support the Boogie Brand through multiple new product innovations launching this year. 

“As a mom of two little ones, the Boogie Brand has long been a staple in our home,” said Ashley Walters, Chief Development Officer. “When you have products built by the same audience it serves, and a pipeline of innovation designed for exactly what mom and baby need, it makes our work telling the brand story easy. This is just the beginning for Boogie Brand, and we are excited to be part of the growth as more and more moms recognize the special qualities behind each product.” 

2019 and 2020 have been banner years for Curiosity. The creative solutions agency has won multiple new accounts in 2020, and grew by a record-breaking 40% last year. In addition, during COVID-19, Curiosity’s work was recognized internationally by The Webby Awards and international design publication Communication Arts, and by the Cincinnati Business Courier as a Best Place to Work. 

Boogie Brand products are sold in major retailers across the country, including Target, Wal-Mart, Amazon and Kroger. For more information about Boogie Brand, visit www.boogiewipes.com.

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About Curiosity 

Curiosity is a fast-growing independent creative solutions agency with four superpowers: strategy, creative, media, and analytics, all driven by curiosity. We use our extreme curiosity to strategically solve business and marketing challenges for courageous clients such as Procter & Gamble, Borden Dairy, Native Deodorant, Formica, and Western & Southern Financial Group. Recognized by The Webby Awards for top social media campaign, Communication Arts for digital advertising, and the Cincinnati Business Courier as a Best Place to Work, we ask the right questions to solve the right challenges because we believe curiosity is the key to unlocking the right solutions.

Curiosity is headquartered in Cincinnati, Ohio, the branding capital of the world and home to more Fortune 500 companies per capita than anywhere else in the country.


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