May 11, 2021

basd plants roots with Curiosity

Canadian-based personal care brand names Cincinnati’s Curiosity as Agency of Record


Cincinnati, OH — May 7, 2021 –  Following a competitive review, Canadian personal care challenger brand basd has named Curiosity it's agency of record (AOR). Curiosity will lead the company’s brand strategy, creative concepting and production, media activation and data analytics. 

basd is a line of personal care products including lotions, body scrubs, and body washes, all made from plant-based ingredients. The company was founded in 2017 by Ashley Meston and Phil LeBeau, who both carry a passion for clean living and sharing a body confidence message with all consumers. basd was built to help bring effective, great-smelling, and accessible all-natural products to the traditional personal care aisle of most major retailers. With more than 25,000 positive reviews, the company has skyrocketed to success and can now be found in Ulta stores, purchased from Amazon or directly on the basd website. 

“From the moment we met the Curiosity team, we recognized the same sense of passion, collaboration, and courageousness we carry at basd,” said Ashley Meston, basd CMO. “The team at Curiosity isn’t afraid to push creative boundaries, challenge the status quo, and create conversations that make a consumer think twice about their purchases. We can’t wait to bring their bold ideas to life in the digital space, and we look forward to a longstanding partnership.” 

The basd announcement marks Curiosity’s 12th new client win since the pandemic began, each one successfully secured remotely. Other new clients joining the Curiosity family in recent months include Donato’s, Dr. Teal’s, Boogie Wipes, and several brands within Procter & Gamble (P&G). The agency is experiencing a streak of award wins as well, including a Webby Award, Cincinnati Business Courier Best Place to Work award, recognition in Communication Arts, and winner of a Campaign US Agency of the Year award. 

“It’s so fitting that we have the opportunity to work with basd, because their mindset and our values perfectly align,” said Trey Harness, Curiosity President and Chief Client Officer, Partner.  “We have a knack for helping challenger, purpose-driven brands to scale-up, and this relationship represents a sweet spot for the Curiosity strategy, creative and media teams.” 

The relationship is effective immediately. For more information about basd, visit their website.


About Curiosity 

Curiosity is a fast-growing independent creative solutions agency with four superpowers: strategy, creative, media, and analytics, all driven by curiosity. We use our extreme curiosity to strategically solve business and marketing challenges for courageous clients such as Procter & Gamble, Native, Formica, and Western & Southern Financial Group. Recognized by The International Webby Awards for top social media campaign, Communication Arts for digital advertising, the Cincinnati Business Courier as a Best Place to Work, and Campaign US for best business development team. We ask the right questions to solve the right challenges because we believe curiosity is the key to unlocking the right solutions.

Curiosity is headquartered in Cincinnati, Ohio, the branding capital of the world and home to more Fortune 500 companies per capita than anywhere else in the country.

Curious to learn more? Find us on Facebook, Twitter, LinkedIn, Instagram, YouTube, and online.

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