The goal of our influencer program was to break through the “healthy eating” clutter and align Farmer Focus with influencers who are doing things their own way. Makers, chefs, entrepreneurs, and other like-minded spirits who don’t settle for mediocre, who have a spirit of independence, and who empower the underdog. No celebrities, no the “A lot of you have been asking"-type Instagrammers, but unique humans who have a following because they show up as they are. 

We leveraged these creators to communicate the Farmer Focus story to their audiences – fostering brand awareness via authentic storytelling. With less focus on food and more focus on purpose, these individuals spoke passionately about our client's humane practices, their commitment to family farms and fair pay, and their unique Farm ID system.